Insight into Women Professionals: How Accenture Smashed the Glass Ceiling

            
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

Case Details:

Case Code: HROB145
Case Length: 16 Pages
Period: 2001-2011
Organization: Acccenture
Pub Date: 2011
Teaching Note: Not Available
Countries: Europe; US; India; Global
Industry: Consulting

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Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Unleashing Women Power Contd...

Accenture was known for its annual celebration of International Women's Day6 (IWD), an event it had been celebrating since 2001. The celebrations covered almost 140 events in 34 countries.7

According to the company, the event highlighted Accenture's commitment to recruiting, retaining, and advancing the cause of women at the workplace.

The event provided a global forum for showcasing company initiatives which addressed the various issues that women faced at the workplace.8 Experts felt that this in turn had enabled the firm to achieve high performance.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Rekha Menon (Menon), Executive Director at Accenture India, quipped, "At Accenture, our commitment to diversity and building, sustaining and expanding an inclusive culture is a key ingredient in helping our clients and company achieve high performance levels."9

Over the years, there had been a rapid increase in the number of female employees at Accenture (Refer to Exhibit I for Statistics on Accenture)...

Excerpts >>

6] International Women's Day (IWD) is celebrated on March 8 to mark the economic, political, and social achievements of women. March 8, 2011, was the hundredth Women's Day.
7] "Inclusion and Diversity at Accenture," www.accenture.com/us-en/company/people/diversity/Pages/index.aspx
8] "A Brand New Manifesto," www.financialexpress.com, April 2, 2005.
9] "Diversity Management," www.timesascent.in/womeninc/content/hrpolicies/diversity.html

 

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